Logo
International Journal of
Advanced Scientific Research

Search

ARCHIVES
VOL. 10, ISSUE 4 (2025)
The age of hyperreality: A sociological analysis of Jean Baudrillard’s Simulation Theory and the cultural transformations triggered by artificial intelligence
Authors
Dr. Dheeraj Pratap Mitra
Abstract

This paper is an attempt to explores how Jean Baudrillard’s idea of hyperreality first imagined in an era of primitive screens and early networking has unexpectedly become the defining atmosphere of a world shaped by artificial intelligence where images, texts, emotions, identities and even facts slip into a strange space between the real and the simulated. Working through Baudrillard’s theory of simulacra, the paper revisits his claim that society once grounded in reference and meaning gradually drifts into a self-generating loop of signs detached from their origins, and the emergence of AI makes this drift not only faster but almost irreversible. Generative technologies now manufacture fictional realities with such precision that they no longer imitate life; they compete with it, disrupt it and quietly redesign its rhythms. By examining the evolution of AI from a computational tool to a cultural force this article shows how communication becomes quieter yet more saturated, how identities multiply as digital doubles, how political truth dissolves into deepfakes, how religious and emotional life lean into synthetic experiences. These transformations reveal a landscape where people trust images that have no source, narratives with no author and encounters with no bodies suggesting that hyperreality is no longer a philosophical category but an everyday condition. This article also turns inward questioning whether Baudrillard’s pessimism fully captures today’s mixture of anxiety, creativity and resistance, and whether AI simultaneously erodes and expands human imagination. Moving through theory, case studies and critique, it argues for a renewed sociology of simulation one that listens to the psychological, cultural, ethical tensions of this new world where reality still exists but must now negotiate with its faster, louder and more persuasive artificial twin.

Download
Pages:185-190
How to cite this article:
Dr. Dheeraj Pratap Mitra "The age of hyperreality: A sociological analysis of Jean Baudrillard’s Simulation Theory and the cultural transformations triggered by artificial intelligence". International Journal of Advanced Scientific Research, Vol 10, Issue 4, 2025, Pages 185-190
Download Author Certificate

Please enter the email address corresponding to this article submission to download your certificate.