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VOL. 6, ISSUE 2 (2021)
The role of green marketing in environmental protection
Authors
Trupti Mishra
Abstract
Our ancestors have been practicing green activity since ancient times whatever products were required in our daily life were exhausted from in harmony with nature and they were even disposed. There is an increase in the awareness about protection of the environment among the consumers all over the world. The consumers buying patterns have rapidly evolved. Due to this firms have now become active to gain competitive advantage. As the technology grows, rapid changes also take place and so new challenges also arise. This paper is an attempt to overcome the challenges to the environment from the point of view of marketing mix. This paper attempts to discuss the marketing mix and green marketing by considering the 4 ps of marketing.
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Pages:34-35
How to cite this article:
Trupti Mishra "The role of green marketing in environmental protection ". International Journal of Advanced Scientific Research, Vol 6, Issue 2, 2021, Pages 34-35
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