The effect of service quality and promotion to customer satisfaction and implication of customer loyalty in vehicle financing company in Jakarta Indonesia
Business competition in the modern era is getting stronger and it seems not a single business that can avoid competition with other companies. This very high level of competition requires all companies to become a company with distinctive characteristics and excellence in the field of business. This research is to analyze the influence of service quality and promotion to customer satisfaction and its implication to customer loyalty in motor vehicle financing company in Jakarta, Indonesia. This research is explanatory with the sample of research is PT Adira Dinamika Multi Finance Tbk located in all DKI Jakarta with total respondent 99 customer. Sampling technique using quota sampling technique with analysis technique using path analysis. The results showed that there is a significant simultaneous influence between service quality and promotion of loyalty through customer satisfaction at PT Adira Dinamika Multi Finance Tbk.