International Journal of Advanced Scientific Research

International Journal of Advanced Scientific Research


ISSN: 2456-0421

Vol. 2, Issue 5 (2017)

Effect of customer value and quality of service on customer satisfaction (Case study on consumers GO-JEK, Jakarta Indonesia)

Author(s): Hendri Iskandar, Imam Wibowo, Iwan Kurniawan Subagja
Abstract: The need for transportation services increases due to the heavy traffic in Jakarta. Efficient transport services to congestion in Jakarta, motorcycle taxi services online such as GO-JEK. This triggers every transportation company to increase customer value and good service quality to get customer satisfaction in the field of transportation services. This study aims to describe customer value and service quality to customer satisfaction with descriptive statistic analysis. The study was conducted to 110 GO-JEK consumers in Jakarta. The sampling technique used was accidental sampling with analysis tools SPPS 22. The results show that customer value and service quality give impact to GO-JEK customer satisfaction in Jakarta.
Pages: 28-39  |  1845 Views  1260 Downloads
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