Vol. 2, Issue 2 (2017)
Assessment of internet gratification among youth (20-25years) of Jammu district
Author(s): Sunali Sharma, Neeru Sharma
Abstract: The Present research was conducted to assess Internet Gratification among Youth in the domains of Cognitive, Affective, Personal Integration, Social Integration and Escape. A sample of 60 youth (30 females and 30 males) in the age group of 20-25 years, seeking higher education, was selected from the two Tehsil of Jammu District i.e. Bhalwal and Nagrota. Multistage sampling technique was used to select the sample for the study. The tools used for the study were Self Devised Screening Device and Internet Gratification Questionnaire developed by Joorabchi et al (2013). The Screening Devised was used to select the sample of Internet Users. The results of the study show that the mean age of youth was 22.50 years. Results show that, most of the females show high level of Internet Gratification whereas males show moderate level. Mean scores show significant differences on Cognitive and Affective domains of Internet Gratification.
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