Vol. 2, Issue 2 (2017)
Prospects of general public towards online shopping
Author(s): Dr. S Tajul Aarifeen
Abstract: The attitude of public towards shopping has changed to a greater extend due to advancement of technological innovations, though the traditional way of shopping plays a predominant role a particular segment of population specially younger generation prefers online shopping. There may be number of reasons which facilitates online shopping such as wide range of collections, time and energy saving, well organized network, easy procedures, availability of sufficient information, easy access and the like. The present study focuses the opinion of public towards online shopping.
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